Portfolio ・ Businesses ・ Food/Beverage
Samay Chai
Founder Abhi Saxena came to me with just an idea and a pot of delicious chai. We set out and embarked on a journey to create a brand that would pay homage to the artistry of making chai and bringing the rich vibrant culture of India to the West. We created Samay Chai - creating moments to sip and savor. Empowering both the artistry and its artisans allowed for this brand to be able to stand out among a sea of other beverage brands and be able to be clear on their direction forward.
Responsiblities
Brand Identity
Brand Strategy
Logo Design
Website Design
Packaging
Product Design
Marketing
Collateral Creation
Art Direction
Creative Direction
Partners
Simon Malvaez
Vicky Aldana
Brenden Darby