Synopsis

If you know anything about space, a nebula will either go down one of two paths. The first one is it turns into an average star, where then it will go down a moderate path in which it slowly dies into what we like to call a white dwarf. Or, it turns into a massive star where it goes down a path that is energetic and eventually leaves a bigger impact in the end. One that we can see for years.

There is so much nature can teach us and this is one example. How you start determines your future. This is no different for how you build your brand.

This workshop will take you down a journey of discovering the core of your brand and being able to communicate your vision and offerings clearly with the rest of the world. Leaving you in a place where you have a clear path on what your brand looks, feels and exists for.

We promise, you will leave with a profound confidence in what you are creating and a plan that will leave you blazing a trail to success.

WHO THIS IS FOR:

ENTREPRENEURS
ARTISTS
INFLUENCERS

WHAT YOU GET:

• 60 Min One-on-One
  Brand Discovery Session
  (Before Workshop)

• Brand Builder Workbook
  (Completed during Session)

  • Verbal Identity
    (Mission/Vision Statement)

  • Brand Messaging

  • Naming

  • Voice

  • Positioning

  • Look and Feel

• 60 Min One-on-One
  Brand Strategy Session
  (Post Workshop)

DETAILS

12-4P (PST)
SUN. APRIL 28TH
LOS ANGELES, CA
(WEBINAR AVAILABLE)

Synopsis

If you look throughout history, those that were uniquely themselves rose above the rest and left a mark that cannot be erased. In times of strife and in the face of a sea of opinions, stood strong and stayed true to who they are and what they are fighting for. All having one thing in common; they found their purpose, and blazed a path to make their dreams, ideas and vision come true. Starting with a creative spark.

This workshop was designed for you to create that spark in your business, project or life.

We will go deep within ourselves to define and refine what has always been there from the start. Bringing to life in language, the true essence of what your brand is; becoming more than just a website and logo. There will be 20 spots available to those that are looking to make a difference in this new year.

Whether you're an entrepreneur with a business and find yourself struggling to communicate it clearly, an artist that wants to take it away from just a hobby or a budding influencer wanting to become a personal brand name; this workshop will get you connected to the core of your existence and allow you to communicate it clearly with the world.

Takeaways

• Clarity on the identity of your brand
  (Who are you? What do you do? Why do you exist?)

• Being able to communicate the essence of your brand succinctly

• A Brand Book - Laying out the foundational blueprint

• Clear Direction and Process on building your business

• Understand how Branding and Business are linked inextricably

• Access to a community of designers, entrepreneurs and coaches (apart of the Baden Collective)

SECTIONS

• VERBAL IDENTITY
  Be able to speak your essence into existence. Answering the 3 W’s (Who, What and Why) As well as being able to answer what you believe in and what you stand for.

• POSITIONING
  We begin to analyze your business and define where you stand within the market. Creating clarity for you and your audience who you are and who you are not. Answering the question: What makes you different?

• NAMING
  How you introduce yourself is fundamental to how people perceive you.  We take a deep dive inward and create a name that has richness and depth. As those are the most successful brands.

• VOICE
  How you talk and what you say define how you are perceived within the public eye. By defining your voice, it gives a life and persona to a brand.

• SYSTEMS SETUP
  How you operate must be consistent with who you are as a brand. If you do not operate in kind with who you say you are and what you stand for, people will see you as 'one of the rest.

• OFFERINGS
  Whatever your product may be, it is crucial that it be an extension of your brand. We take a dive into it to ensure that your audience is finding your products an access to why you exist.

• LOOK AND FEEL
  Be able to communicate and define how your brand looks and feels. It’s integral to create consistency and ensure authenticity among your visual elements.

Details

12-3P (PST)
SUN. JAN 20TH
ONLINE