ABOUT

making passion

MY PURPOSE.

I’m a queer, gender-fluid, Latinx person, seeing the world through a unique lens. I call myself a Creative Magician who wears many hats (sometimes literally) Whether Im putting my Creative Direction skills, Interior Design, or Brand Strategist, or expressing myself through drag, styling, art, or entrepreneurship, every role I take is a fulfillment of my core why:

MAKING dreams into reality.

my method

  • We start at the core and getting clear on that inner essence. Putting words to that inexplicable thing you do best. Giving you a structure to navigate and put the foundational building blocks to any project together.

  • After creating it in language. We then match the inside to the out. Allowing your project to be born organically. Creating representations of that core essence and reinforcing your words.

  • After we have designed a full entity - we put it out there in the world. Giving you the tools and freedom to grow and get in front of the people it needs to. With a complete and unique identity that stands out from the rest.

Services

Full Scale Branding

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Logo Design

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Website Development

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Brand Strategy

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Event Production

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Product Development

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Full Scale Branding ✴︎ Logo Design ✴︎ Website Development ✴︎ Brand Strategy ✴︎ Event Production ✴︎ Product Development ✴︎

Styling

Art Direction

Conceptualization

Image Development

Wardrobe

Interior Design

Styling ✺ Art Direction ✺ Conceptualization ✺ Image Development ✺ Wardrobe ✺ Interior Design ✺

Coaching

Workshops

Artist Development

Management

Consulting

Coaching ✶ Workshops ✶ Artist Development ✶ Management ✶ Consulting ✶

Story Time.

Since a young age, I've been captivated by the art of design. From the world around me, to my clothes, my room to binder covers and even my MySpace page - I have always been designing. This unwavering determination to see my visions come to life has been the driving force behind my creative journey.

However, this path of self-discovery and identity wasn't without its challenges. I often found myself torn between societal pressures and staying true to my authentic self, leading to moments of doubt and questioning my very existence.

But in a transformative moment of courage, I made a conscious decision to fully embrace my true self and vowed to never limit my potential or deny my own existence. This newfound commitment led me to continuously explore different ways of expressing my genuine self, recognizing that authenticity could only be achieved by crafting my own unique identity.

Along this journey, I unexpectedly discovered the mesmerizing world of drag, and it became a pivotal vehicle in my quest to understand my true self and the immense power of creating an identity. The artistry and transformative nature of drag allowed me to explore different facets of my personality and embrace parts of myself that I had previously kept hidden. Through Evora (my drag persona), I found liberation and acceptance, learning to celebrate my uniqueness without fear of judgment.

As I immersed myself in the vibrant community, not only did my creative skills flourish, but I also gained a profound sense of empowerment. Evora taught me that identity is not fixed but can be fluid and malleable, just like the art form itself. This revelation infused a fresh perspective into my design work, empowering me to push boundaries and challenge traditional norms to create truly authentic and innovative brand identities.

My creativity soared as I deepened my self-understanding, honing the skills to craft powerful brand identities that are cohesive, memorable, and impactful. Collaborating closely with my clients, I make it a priority to grasp the essence of their vision, values, and authenticity. This deep understanding serves as the bedrock from which I build representations that truly capture the heart of their projects.

Guided by the principles of design, I translate this profound understanding into visually appealing creations that genuinely communicate the essence of each brand. Every element of the project is carefully considered to ensure a seamless harmony, resulting in a strong and consistent identity that shines brightly among a sea of stars.

Life of

evora baden

View my work.

lets Make Magic.