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We nurture bolD
Visions.

Our process is to uncover the core essence of that dream and design a universe around it. Taking projects, people, and places into a state of brilliance.

Our Origin

A decade of Magic.

BADEN was born from a refusal to fit inside a mold. It began as a deliberate act of transformation—a bold experiment in creative freedom and a commitment to proving that artistry and strategy can thrive together. This philosophy aligns directly with our mission: transform raw vision into brilliant realities that resonate.

THe brilliance within

Our founder

MEET the Magician.

Their letter to you:

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Since a young age, I’ve been captivated by the art of design. From creating layouts for my room and customizing my MySpace page to designing my clothes and even binder covers, design has always been my language. It’s how I connect, create, and find purpose.

 

My journey wasn’t without challenges. Societal pressures, self-doubt, and the tension of staying true to my identity often left me questioning my place in the world. Early in my teens, a shift happened. I decided to stop fighting my differences and started embracing them. I made a choice to explore, express, and ultimately redefine who I was. In doing so, I began to see that my true power lay in my authenticity. 

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This path led me to drag, a transformative art form that allowed me to fully embody different facets of myself. Evora wasn’t just an escape; it was a manifestation of my most authentic and expansive self. Through this creative expression (and a lot of soul searching), I learned that transformation isn’t a one-time act—it’s a way of being. It’s about continually evolving, shedding old layers, and emerging more aligned, more vibrant.

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All of this comes into BADEN. This creative container I’ve built reflects that ongoing journey. Every project I take on—every brand, every space, every story—is a continuation of that evolution. It’s not just about making something beautiful; it’s about creating something true. Something that resonates deeply, not just with me, but with everyone who encounters it.

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In this container, I invite you not just to witness this transformation, but to step into it yourself. To be part of a journey where purpose is illuminated, creativity is unleashed, and dreams are brought vividly to life. 

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All the Magic,

Sergio Garrido-Ramirez (aka Evora Baden)

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At our core

We transform raw vision into brilliant realities—building brands, spaces, and beings that resonate.

Our Process

A Container for Creation.

Our process is designed to guide each project from the initial spark of an idea to its full realization. We break it down into clear, actionable steps:

Image by Buse Doga Ay

spark

We begin with a Spark Conversation to uncover your project’s northstar, creating the foundation for the universe we’ll build around it.

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Image by Chinh Le Duc

define

Next, we establish the essential elements of your brand—look and feel, voice, naming, positioning, and overall brand strategy.

Image by NASA

assemble

After identifying what needs to be done, we bring together a talented team to execute the vision.

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synthesize

With a clear roadmap in hand, we start crafting systems, structures, and assets to bring the project to life.

Image by Aron Visuals

share

Once everything is complete, we reveal it to the world—inviting people to connect, engage, and step into your brand’s story.

Let's Make Magic

Our Capabilities

BADEN provides an array of creative and strategic services across four key areas, with each service tailored to your vision and delivered by a talented roster of queer creatives.

  • We help define and shape the essence of your project, ensuring it aligns perfectly with your goals and aspirations.

    • Branding and Brand Identity

    • Brand Strategy and Workshops

    • Logo Design and Graphic Design

    • Graphic Illustration

  • Our team brings your brand to life through immersive experiences and well-coordinated production.

    • Experiential Design and Event Curation

    • Event Production, Management, and Design

    • Interior Design

  • We craft compelling narratives and develop engaging content strategies to amplify your presence.

    • Digital Marketing and Social Media Management

    • Content Creation and Storytelling

    • Content Strategy

    • Marketing Dreation

  • We offer tailored guidance and expert insights to help individuals and teams reach their full potential and build sustainable success.

    • Business Development and Project Management

    • People Development and Leadership Coaching

    • Creative Development and Entrepreneurial Mentorship

    • Strategic Consulting 

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