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Fare Play
Brenden stepped away from the culinary world, burnt out and with aching hands. Though we missed their artistry with the knife, we watched their talent bloom in other forms. So, when they approached me, eager to return to his culinary roots in a fresh and innovative way, my answer to the proposal as partner was an undeniable - yes.
Drawing from their love of play and rich Portuguese heritage, they infused every dish — and every guest that entered our space — with care and warmth. Together, we crafted something truly transformative for the SF community, which quickly gained recognition in Eater and held an impressive 4.9 rating throughout its entire pop-up run.
Running a restaurant is never easy, but the connections we made, the hearts and minds we touched, made it all worthwhile. As Brenden always said, “Come with an open mind and leave with a full heart”—and that’s exactly what we did.
Responsiblities
Brand Identity
Brand Strategy
Website Design
Product Design
Marketing
Collateral Creation
Menu Design
Art Direction
Creative Direction
Experiential Design
Interior Design
Social Media Management
Marketing Campaigns