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Fare Play

Brenden stepped away from the culinary world, burnt out and with aching hands. Though we missed their artistry with the knife, we watched their talent bloom in other forms. So, when they approached me, eager to return to his culinary roots in a fresh and innovative way, my answer to the proposal as partner was an undeniable - yes.

Drawing from their love of play and rich Portuguese heritage, they infused every dish — and every guest that entered our space — with care and warmth. Together, we crafted something truly transformative for the SF community, which quickly gained recognition in Eater and held an impressive 4.9 rating throughout its entire pop-up run.

Running a restaurant is never easy, but the connections we made, the hearts and minds we touched, made it all worthwhile. As Brenden always said, “Come with an open mind and leave with a full heart”—and that’s exactly what we did.

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Responsiblities

  • Brand Identity

  • Brand Strategy

  • Website Design

  • Product Design

  • Marketing

  • Collateral Creation

  • Menu Design

  • Art Direction

  • Creative Direction

  • Experiential Design

  • Interior Design

  • Social Media Management

  • Marketing Campaigns

Partners

Press

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Samay Chai (Food/Beverage)