When Lululemon tapped Simon Malvaez for their Rep Your City collection, we saw an opportunity to turn apparel into a love letter. Simon wanted his designs to tell a story—of migration, of dreams realized, of San Francisco as both a home and a canvas. Through his work, we wove his Mexican heritage into the fabric of the collection, ensuring that every piece carried the spirit of the artist behind it. This was more than just fashion—it was a declaration.