
Restaurant, Event, Food & Beverage
Fare Play
Location
San Francisco, CA
Services
Brand Strategy, Brand Identity, Business Development, Consulting, Experiential Design, Interior Design, Marketing Campaign, Menu Design, Photography, Product Design, Social Media Management, Website Design
Partners
Sergio Garrido-Ramirez
Brenden Darby
Andrey Frazao
Brenden stepped away from the culinary world, hands aching and heart weary, but we knew their artistry would find its way back. When they came to us, eager to return to their roots with a fresh, playful twist, there was no hesitation—just an audacious yes. Drawing from their Portuguese heritage and deep love of hospitality, we co-created an experience that transformed the SF dining scene. Every plate held a story, every guest felt at home. The result? A sold-out pop-up, a 4.9-star legacy, and recognition in Eater and Food &Wine. Brenden always said, “Come with an open mind, leave with a full heart.” And that’s exactly what we did.
Founder: Brenden Darby

























